Workshop Details for SSE Alumni @ CISCO
As entrepreneurs, you’ll be using platforms like YouTube, WebEx and Skype to deliver important information about your venture, about your cause, about your brand. Video is now the dominant way to connect with the audiences that matter. It’s the medium of thought leadership – and every alum from the School of Social Entrepreneurship is a thought leader.
As Marshall McLuhan famously observed, the medium is the message … and by 2019, 80% of world's internet traffic will be video, according to CISCO’s Visual Networking Index. That’s almost a million minutes of video content per second. This is your medium. Now is the time to learn to use it properly, to maximize your impact, to move your cause to the forefront.
A private sponsor has arranged for all SSE alumni and staff to participate in a private workshop led by Kunle Bristow. This specialized workshop, 'Video Presenting for Professionals and Executives', is designed to provide you with the skills, knowledge, and techniques you need as video becomes the medium of thought leadership.
Bristow's workshops train entrepreneurs and professionals to be comfortable and powerful in front of any camera. You will learn techniques that will draw people to watch and listen to your entire message, and the basics of creating a library of video content to engage your audience into the future. Notably, these crucial skills don't expire and they aren’t dependent on technology.
CISCO Canada has generously offered to host the workshops at their Canadian headquarters in Toronto. Notably, this is a continuation of CISCO Canada’s ongoing support for SSE.
Work Curriculum: VPX Multi-Platform Learning
Module 1 – How Video Dominates … What it Means for Your Business
Why video dominates other media. [Marshall McLuhan foresaw it.] Where is video going? What does this mean for your business? Learn from the power of broadcast television, even in 2016.
Module 2 – Seeing Yourself – Understand How Others See You
What's holding you and your business back from video? Exercises and information to shatter camera-induced self-consciousness. Looking outward (and inward) to learn how others see you. What does this mean for your company’s brand? For your personal brand?
Module 3 – Understanding narrative structure & how structure is your best friend. Establish and maintain a resonant rhythm when you're presenting on video. Learn how structure can help you emotionally connect with your audience – independent of your message. Learn simple techniques to convey authority and ensure people connect with your information.
Module 4 – Designing Your Content | RECORDED CONTENT (YouTube, your company's website, etc.) – The world’s top 100 brands have pumped more than$5B into YouTube content and growing everyday. Learn the essential "pillars" of recorded content: Hook, Content, Summary, Call-to-Action -- and how each of these pillars is built from content blocks. How can we construct them for maximum effect.
Why video dominates other media. [Marshall McLuhan foresaw it.] Where is video going? What does this mean for your business? Learn from the power of broadcast television, even in 2016.
Module 2 – Seeing Yourself – Understand How Others See You
What's holding you and your business back from video? Exercises and information to shatter camera-induced self-consciousness. Looking outward (and inward) to learn how others see you. What does this mean for your company’s brand? For your personal brand?
Module 3 – Understanding narrative structure & how structure is your best friend. Establish and maintain a resonant rhythm when you're presenting on video. Learn how structure can help you emotionally connect with your audience – independent of your message. Learn simple techniques to convey authority and ensure people connect with your information.
Module 4 – Designing Your Content | RECORDED CONTENT (YouTube, your company's website, etc.) – The world’s top 100 brands have pumped more than$5B into YouTube content and growing everyday. Learn the essential "pillars" of recorded content: Hook, Content, Summary, Call-to-Action -- and how each of these pillars is built from content blocks. How can we construct them for maximum effect.
Module 5 – Designing Your Content | LIVE CONTENT (Skype, WebEx, etc.) – Companies are capturing significant savings with today's video collaboration technologies. [Are you ready to go live with your stakeholders, customers, colleagues? Or on Bloomberg TV?] Similar to recorded content with more pressure. Your audience is accustomed to live TV feeds from local news programs ... learn simple techniques to deliver with a narrative flow and visual polish .. evoke confidence in your company/brand. VPX gives you the broad strokes on how to set up your content to keep your audience engaged over time.
Module 6 – Interactive: Practice on Camera | Body Language
Participants combine into pods (groups) and you put your new skills into practice. Everyone will appear on camera.
Module 7 – Debrief, Review and Next Steps in your video journey including, the broad strokes on how your content can be broken down across social platforms, devices, and demographics.
Module 6 – Interactive: Practice on Camera | Body Language
Participants combine into pods (groups) and you put your new skills into practice. Everyone will appear on camera.
Module 7 – Debrief, Review and Next Steps in your video journey including, the broad strokes on how your content can be broken down across social platforms, devices, and demographics.
Platform Three: Private Community of Thought Leaders, 30 days.
Office Hours - Schedule time to connect with Kunle Bristow for direct feedback.
Accountability - Post you videos. Your peers support your content creation, Kunle Bristow provides guidance.
Broaden your professional network with a new group of thought leaders.
Kunle Bristow, Director and Futurist
Kunle Bristow is a commercial director, thought-leading futurist and workshop leader. His corporate workshop VPX (Video Presenting for Executives) and public workshop VPP (Video Presenting for Business Professionals) are based on his nearly 20 years behind the camera, coaching and eliciting more effective performances from actors and executives. In 2013, he began distilling these learnings into a hands-on workshop, recognizing that human communication was rapidly migrating to video. Bristow trains thought leaders from Silicon Valley, Harvard, and organizations across North America to synthesize and deliver their message on video.
As a filmmaker, Bristow was trained in the International Cinematographer's Guild and is a past member of the Director's Guild. His content is featured in the White Ribbon Campaign, the world’s largest movement of men and boys working to end violence against women. Bristow has appeared on Huffington Post Live and is a regular on CTV’s Canada AM. He is a mentor at OCAD University's Imagination Catalyst and CEO of kb | Kunle, a futurism-focused film production lab. Bristow’s latest film project follows a group of recovering Alzheimer’s patients and their families as their lives are transformed by a major advance in neurotechnology.
As a filmmaker, Bristow was trained in the International Cinematographer's Guild and is a past member of the Director's Guild. His content is featured in the White Ribbon Campaign, the world’s largest movement of men and boys working to end violence against women. Bristow has appeared on Huffington Post Live and is a regular on CTV’s Canada AM. He is a mentor at OCAD University's Imagination Catalyst and CEO of kb | Kunle, a futurism-focused film production lab. Bristow’s latest film project follows a group of recovering Alzheimer’s patients and their families as their lives are transformed by a major advance in neurotechnology.
ONE-ON-ONE WITH KUNLE BRISTOW
We offer customized one-on-one executive training/coaching sessions to cover the material offered in our Workshops. Connect with us to discuss at larry@kunle.tv or 416.642.5795.
Tuesday April 19, 2016
LIVE EVENT
Workshops will be held at Cisco Canada, 88 Queens Quay, Waterpark Place, Toronto.
ACTION REQUESTED Please register by clicking on the links above. We ask that you provide us with 72 hours notice if you have to cancel and/or reschedule. It will be first come, first served. Class sizes are limited, please register now for the best chance to reserve the workshop date you want.
Welcome to the new world of video communication. Our aim is for this program to help accelerate your career.
If you are not an SSE Alumni or staff, go here.
Private/Custom Training
Are you looking for custom training or are you interested in a specific aspect of video?
Let us know! Please do not hesitate to contact us about questions or inquiries about
our workshops and other services.